STRATEGY FIRST INSTITUTE

The Chartered Institute of Chartered Marketing is the UK based world's larget organisation for professional marketers. For more than 100 years. CIM has been supporting, representing and developing markers, teams, leaders and the profession as a whole. CIM was founded as the Sales Managers' Association in 1911 and it was incorporated as ISMA. In 1928, CIM held its first professional exams. In 1960 ISMA changed its name to the institute of Marketing and Sales Management, and in 1968 it became the institute of Marketing. CIM has been recognising professional excellence by awarding Chartered status from 1998. CIM exists to develop both the marketing and sales profession, maintain professional standards and improve the skills of marketing and sales practitioners, enabling them to deliver exceptional results in the organisations.